Client
Microsoft
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Responsibilities
Creative Direction
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Information
Microsoft Unlocked is Microsoft’s destination to tell Stories of Innovation. Instrument partnered with Microsoft to create the platform to showcase meaningful brand-aligned stories. After the site launch, I joined to help develop editorial content that highlighted Microsoft’s role in shaping a better future.
Story
Bioacoustics
Information
Microsoft’s “The Rhythms of the Rainforest” article explores how AI-powered bioacoustics is revolutionizing conservation efforts in the Amazon. By deploying discreet microphones and advanced machine learning, scientists can continuously monitor and analyze the forest’s rich soundscape to identify species, detect ecological changes, and assess ecosystem health. This innovative approach enables real-time insights, allowing for more effective protection of one of Earth’s most vital ecosystems.
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Story
Volpara
Information
Volpara Health, a Microsoft Cloud Partner, leverages AI to enhance breast cancer screening by providing precise, volumetric assessments of breast density, reducing missed diagnoses and false positives. Their technology supports over 2,000 facilities worldwide, improving patient care through personalized risk evaluation and real-time imaging feedback.
Story 3
DataCenters
Information
Microsoft’s “Forces of Nature” Story showcases how the company is reimagining datacenters to be more sustainable by integrating eco-friendly materials like recycled-glass concrete, implementing nature-inspired designs, and adopting renewable energy strategies. These innovations aim to reduce environmental impact while ensuring reliable cloud infrastructure.
Story
KC7 CyberSecurity
Information
KC7 is a free, gamified cybersecurity training program launched at Microsoft’s 2022 Global Hackathon to make cybersecurity education more accessible and inclusive. By simulating real-world scenarios, it helps students—especially those from underrepresented communities—gain hands-on experience and break into the cybersecurity field.
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Social Drivers
